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Channel: Best Practices – MoPub
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Best Practices: Optimize your international revenue

Publishers with lots of international traffic can sometimes miss out on potential revenue by using a single eCPM across all countries for an ad network.  While setting an average eCPM makes sense when...

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Now Is The Perfect Time for Testing New Mobile Partners – January 2013...

One topic we frequently discuss with publishers is the process of testing a new monetization partner.  At our LA Monthly Meetup last month, several developers asked if it was better to wait until later...

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Announcing New Throttling Capabilities

Here at MoPub, the Demand Team’s main mission is to provide rigorous product innovation and development, while being responsive to our partners’ feedback and needs. Therefore, we are pleased to...

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New ad serving features: Day Part Targeting and more

We’ve recently enhanced our core ad serving capabilities with a few new features to give you more flexibility and control over when ads are shown and their duration for all your line items – from...

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Interstitials: What you could be missing

If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials...

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Case Study: Resignation Media (theCHIVE)

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is...

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MoPub Reports: Get the data you need easily and accurately

If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this...

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Reduce Integration Time with Bundled SDKs

A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as...

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Case Study: theScore

MoPub is fortunate to have partnerships with amazing publishers and developers. Today, we are pleased to feature one of those amazing publishers, theScore. Based in Toronto, Canada, theScore’s mission...

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Case Study: Halfbrick

The MoPub team is “bananas” for Fruit Ninja! Based in Australia, Halfbrick was an early winner in the iOS AppStore with their classic fruit slicing game. They’ve recently followed up with “Fish Out of...

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Code Integration Page Improvements

We’ve recently updated our code integration pages to making integrating the MoPub SDK much easier. This page now includes a quick link to our SDK Bundles as well as step by step instructions on how to...

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Introducing MoPub Webinar Series

We are excited to introduce a new series of MoPub Webinars, designed to provide app developers with product insights and a visual tour of the MoPub platform.  We’ve already hosted a few webinars,...

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Introducing Video Ads on MoPub Marketplace

We’re always looking for ways to provide our clients with additional ways to monetize their apps – and video ads are a clear addition to that list.  That’s why we’re excited to be collaborating with...

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New ad serving features: Day Part Targeting and more

We’ve recently enhanced our core ad serving capabilities with a few new features to give you more flexibility and control over when ads are shown and their duration for all your line items – from...

View Article

Image may be NSFW.
Clik here to view.

Interstitials: What you could be missing

If you haven’t been using interstitials in your apps, you could be missing out on a key revenue source and a great way to cross-promote your apps, without hurting your user experience. Interstitials...

View Article


Case Study: Resignation Media (theCHIVE)

Here at MoPub, we are very fortunate to have such incredible partners and clients. Today we highlight a very important partner of ours: Resignation Media and their app, theCHIVE. Resignation Media is...

View Article

Image may be NSFW.
Clik here to view.

MoPub Reports: Get the data you need easily and accurately

If you are running a mobile app business, chances are you are frequently slicing and dicing your revenue and impression data to understand its performance at a hyper-granular level. Collecting this...

View Article


Image may be NSFW.
Clik here to view.

Reduce Integration Time with Bundled SDKs

A big part of making app monetization less painful is the integration process. We’ve always been dedicated to making integration and mediation for major ad networks like AdMob, Millennial, and iAd as...

View Article

Case Study: theScore

MoPub is fortunate to have partnerships with amazing publishers and developers. Today, we are pleased to feature one of those amazing publishers, theScore. Based in Toronto, Canada, theScore’s mission...

View Article

Case Study: Halfbrick

The MoPub team is “bananas” for Fruit Ninja! Based in Australia, Halfbrick was an early winner in the iOS AppStore with their classic fruit slicing game. They’ve recently followed up with “Fish Out of...

View Article
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