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Three important questions about ad network mediation for publishers
We’re excited to release a new report that brings insights from the MoPub platform to help publishers better navigate the monetization journey. This report offers a data-driven perspective to help...
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Rewarded video: three tips for success
What should publishers know to maximize rewarded video success? Last week, MoPub hosted a session on rewarded video at Casual Connect featuring MoPub product expert Boris Logvinskiy, product marketing...
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Choosing the right ad formats for your app
Publishers turn to different ad formats to help effectively monetize their apps, but it’s not always clear which ones will bring the right balance of ad revenue, retention, and app engagement. When it...
View ArticleMobile Programmatic: A Marketer’s Guide
For marketers who aren’t familiar with programmatic advertising, it can be a scary world: it’s relatively new, there are a lot of different players (and acronyms), and myths abound. That’s why we’ve...
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Publisher Tips for Maximum Monetization in Q4
The holiday season is coming. How should publishers prepare to approach this opportunity in the most lucrative way? For the last several years, we’ve seen increases in mobile programmatic spend during...
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MoPub at Programmatic I/O: Native Ads Best Practices
MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile...
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Ad Monetization & In-App Purchase: Two Worlds Converge
In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam...
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Buyers: For Holiday Success, Be Sure to Diversify
The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales...
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Partner Spotlight: Match Group’s James Peng
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition...
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Partner Spotlight: 5 questions for comScore’s Mike Shaw
Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition...
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